Headspace2

Sep 21

Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel. The...

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What do Sammy Hagar and Word of Mouth Marketing Have in Common?

Sep 20

It’s not often that a rock star gets looped into a marketing blog. But in this case, there is common ground. One number in particular.  55. Get it?* If not, keep reading. 55% of people have made a word-of-mouth recommendation to someone else in the last 30 days. In fact, when asked to select just one source of information to rely upon when making purchases, half of...

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What do Sammy Hagar and Word of Mouth Marketing Have in Common?

Sep 20

It’s not often that a rock star gets looped into a marketing blog. But in this case, there is common ground. One number in particular.  55. Get it?* If not, keep reading. 55% of people have made a word-of-mouth recommendation to someone else in the last 30 days. In fact, when asked to select just one source of information to rely upon when making purchases, half of...

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facebook-ads-average-cost-per-click-cpc.png

Sep 20

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to...

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wedding-category.png

Sep 20

Forty million people a year use Pinterest to plan for their wedding. If you’re in the wedding industry, Pinterest needs to be one of the networks that you focus on. To start getting a sense of what Pinners explore in wedding topics, look through the wedding category. Wedding cakes alone has 896.3k followers. These categories and boards amount to a wealth of insight...

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17 New Statistics About Word of Mouth

Sep 19

83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMattersClick To Tweet This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report. In this exclusive study, we surveyed 1,001 randomly sampled Americans to...

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How Successful Marketers Combine Content and Email Marketing

Sep 18

It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or work on a content piece.  And when you combine email and content marketing strategies, you are guaranteed to have a great morning! Email and content marketing is the perfect combination, like peanut butter and jelly,...

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