Weekly Tips for How to Provide Unforgettable Customer Experiences

Aug 16

Key takeaway: You’ll want to bookmark smartercx.com/unforgettable. Consumers are paying more attention to experience than ever, putting the pressure on customer experience (CX) professionals to deliver better and better experiences. Research from Walker finds that, by 2020, a majority of B2B buying decisions will be made based on CX, not price. We all know that CX...

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stories row

Aug 14

Videos are perfect for social media. They’re immersive, engaging and inherently social. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the latest ways to delight your customers with...

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video vs. photo instagram

Aug 14

Keeping up with social network changes is a challenge. Especially today when there are updates almost weekly. Your social media marketing strategy often needs to change with these updates. We’re here to help. Instagram has nearly a billion users. Like most other modern social channels, Instagram is packed full of features. In this post, we’re going to dive deep into...

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Engage With a Targeted Audience

Aug 14

Twitter has grown quickly since its inception. With its crisp 140-character limit (since increased to 280), and the variety of quality content, it was an instant hit with users. However, it’s not enough to just send out an occasional tweet and expect audiences to find you. Your brand needs to stay consistently engaged to connect with your audience and drive...

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social media users

Aug 08

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, while 87% buy the items...

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How Hotels Create a WTF Customer Experience

Aug 08

I know a lot about hotels. I’ve stayed in a hotel between 110 and 150 nights per year for 15 consecutive years. Some have been great. Others, markedly less so. But what I love about hotels is that they are endlessly fascinating laboratories into customer experience choices. You see, nothing is random in a hotel. Every hanger, light switch, and pointless bedside...

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What You Need to Know About B2B Video in 2018

Aug 07

You know that video is an essential part of your overall content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more than 600 businesses and over a quarter-of-a-million videos analyzed over a one-year period. The findings do not...

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