The Complete Guide to Social Media and the Beauty Industry

Oct 16

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. View this post on Instagram Sunday plans: getting our skin together 🤗 . . . You’re...

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5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)

Oct 16

These days, it seems like everybody is using social media. You’d be hard-pressed to find someone who doesn’t have a Facebook or Instagram account. Statistics have shown that there are now 2.2 billion social media users around the world, and the numbers are expected to reach 3 billion by 2020. With such a massive reach, it’s no wonder that every year more companies...

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pinterest website verify

Oct 15

The key to confirming that your new social content strategy works is through understanding your analytics reports. Without careful evaluation of what type of content performs well, you only have anecdotal evidence. You don’t want to spend all that time Pinning away only to have nothing to show for it. In this Pinterest guide, we’ll walk through how to read the...

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Meet Team Sprout: Marie, Manager, Marketing Data & Analytics | Sprout Social

Oct 15

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for. In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep...

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Web Publishing – Content Suggestions Send to Bambu copy

Oct 15

One way that brands can overcome this content distribution problem is through advocacy. This means leveraging the networks of individuals who like you and are invested in your continued success. Advocacy can take on many forms. When many people hear advocacy, they tend to think major influencers: celebrities and individuals with large social followings. However,...

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4 Ways to Identify Talented Salespeople for Your Business

Oct 15

Do you know why a lot of businesses fail? It’s not because of poor products or service or bad accounting. Most small businesses don’t survive past five years because of the lack of sales. As your business starts to grow, you start looking for people who will push your products. Finding and hiring salespeople is critical for any company. However, finding the right...

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Thinking About Using AI to Recruit New Staff? Amazon’s Failed Experiment Might Have You Thinking Twice

Oct 13

Companies that are planning to use artificial intelligence for recruitment should think twice before doing that. A new report revealed that Amazon’s AI machine learned gender bias and weeded out women as potential job candidates. The machine even downgraded applicants based on the school they attended. A growing number of employers are using AI to boost the...

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