Would You Stop Advertising on Facebook if It Offered Users an Ad-Free Subscription?

Apr 20

The idea of having a paid but ad-free Facebook account has been floating around for a long time now. While Facebook founder Mark Zuckerberg was usually adamant that it wasn’t going to happen, the Cambridge Analytica issue appears to be swaying his thoughts. The question now is— “how much would an add-free Facebook cost?” Zuckerberg had previously stated that...

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sprout social scheduling

Apr 20

Social media marketing requires a lot of careful planning and consideration. When something as small as a single poorly-worded Tweet could be enough to land you in some serious trouble with your brand reputation, a solid social media approval process becomes a critical part of any marketing strategy. The problem is, it’s tough to maintain a consistent posting...

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Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses

Apr 19

Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The machine learning-based feature enabled users to add different effects to their images. This feature was later...

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Savage Race

Apr 19

The need to run ads on Facebook is pretty much universal at this point. Brands today are running brilliant campaigns across all industries, with a staggering 93% of social marketers tapping into Facebook’s robust paid ad platform at the moment. From the insane creative freedom that Facebook offers to the ability to laser-target specific demographics, it’s no secret...

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Who Wins the Marketing Fight Between Robots and Artisans?

Apr 18

  Do you hear that spooky rustling of the leaves outside your window? It’s artificial intelligence and machine learning, creeping around in the marketing woods like a Blair Witch comprised solely of ones and zeroes. The story advanced by MarTech companies is that robot marketing assistants, powered by the big data gleaned from customers and prospects, will...

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How EMVs Made Credit Card Processing More Secure

Apr 18

Due to rising incidents of fraud and data theft, credit card issuers and merchants switched to using EMV technology to authenticate transactions. Taking its name from Europay, Mastercard, and Visa, EMV was developed as far back as the mid-1990s, but the technology was only widely adopted in the US with the advent of the liability shift in October 2015. This shift...

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The 9 Best User-Generated Content Platforms for Driving Engagement and Sales

Apr 17

In 2015, Adweek called it “the next big thing.” In the years since, it’s become colossal. In fact, because of the way it makes marketing more authentic and believable, user-generated content (UGC) may be social media’s most significant contribution to the world of marketing. A post on the Adweek blog said, “As the world has shifted to social media, consumers look at...

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