It can happen in an instant. A seemingly harmless response to a snarky comment on social can spiral into a full blown reputation crisis for a brand. How you manage and de-escalate a social crisis, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint. In this week’s chat we turned to our #SproutChat...

Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity. We’ve set out to put together a list of tools that are...

Twitter is about to address one issue that has annoyed users of the social media platform for the longest time – its restrictive 140-character limit per tweet. On Tuesday, the company finally announced that it is now doubling the character limit per tweet from 140 to 280 characters. However, the expansion to the new 280-character limit will not be applicable to all...

Sometimes crunching numbers and performing deep quantitative analysis doesn’t give you all the insights you need. That’s why it’s important to also understand the context of your brand’s social conversations. With Sprout’s Smart Inbox, it’s simple to monitor conversations happening in real-time, on all social profiles, across each social channel. It’s quick access...

Searching for products being offered on Target will soon be as easy as taking a photo on your mobile phone. In a recent announcement, Pinterest revealed that it teamed up with Target allowing the retailer to use the former’s visual search called Lens. The deal aims to harness the power of Pinterest’s visual search tool by shortening the buying cycle and catching...