YouTube Optimization: How to Score More Views & Subscribers

Oct 31

“Oh man, did you see that video? Let me pull it up for you.” It only takes a few seconds of being online before you’re face-to-face with video content from YouTube. This rings true whether you’re scrolling through your Facebook feed or you’ve been sucked into a loop of trending viral videos. Don’t let the cat videos and flavor-of-the-week challenge compilations fool...

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Instagram Campaigns Failing? Learn From These Highly-Successful Brands

Oct 30

Companies around the world are beginning to discover something special about Instagram campaigns. They’re not just a visual way to capture your audience’s attention with filtered selfies and lunch photos. They’re a powerful method of igniting your brand. With about 800 million active users per month, Instagram is your door into a world of engagement, where visual...

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Big Tech’s Earnings Exceed Expectations on ‘Super Thursday’

Oct 30

The country’s biggest tech companies might be battling criticism in Washington, but Super Thursday’s results clearly show that the public still loves them. Amazon, Alphabet and Microsoft’s earnings went beyond what investors expected, as shares of these companies received a major boost and helped inject new momentum in the industry. Final hour of...

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Facebook Tests Splitting Its News Feed but Insists It Won’t Be Rolled Out Globally

Oct 29

Publishers and content creators may soon be facing a new challenge if they want to broaden or even maintain the organic reach of their Facebook posts. The Facebook is currently testing out new changes that will drastically alter the way its news feed works. And it may not be a good change for publishers at all, at least for those who rely on organic methods for...

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#SproutChat Recap: Best Practices for Managing Content

Oct 28

What’s the key to managing content when working on larger marketing teams? What’s best practice for keeping track of content performance? These are questions we face everyday, as content is the bread and butter of any social strategy. So in this week’s #SproutChat, we discussed best practices for documenting your content management processes for and amplifying your...

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