Empowering Women in Tech Through Mentorship

Nov 29

When I started college, my goal was to become a doctor. Of course, it’s probably clear that was not the path I ultimately chose to take. I am currently a Senior Software Engineer here at Sprout Social, a position I landed in after nearly 16 years in the technology space. My choice to switch directions from doctor to engineer is one that has been extremely rewarding,...

Read More

The Must-Have Social Media Content Strategy for 2018

Nov 29

Today it’s hard to ignore the power of social media. When 22% of the world’s population uses Facebook, more than 450 million LinkedIn profiles exist and 93% of Pinterest users access their account to make purchases, you can’t afford to miss out. Unfortunately, jumping head-first into social media and creating an account on every platform might not bring a positive...

Read More

How to Get Shoppers to Download Your Retail App

Nov 28

Now that the holiday season is fast approaching, retailers are doing everything they can to attract consumers. But what they’re not doing is getting consumers to shop using their retail apps. According to the latest Pulse of the Online Shopper report from UPS, four out of every five shoppers around the world have used a retailer’s app. The numbers are...

Read More

How to Perform a Social Media Audit: Our Free Template Included

Nov 27

We’ve discussed the importance of creating a social media strategy before. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your chances of success. After you start implementing your strategy, you need a way to follow up and make sure everything is going as planned. The best way to do that is...

Read More

Amazon Web Services Improves AI for New Consultancy Program

Nov 27

Amazon has rolled out a consultancy program with the goal of assisting consumers with cloud machine learning. The company plans to do this by connecting clients with their own experts. Dubbed the Amazon ML Solutions Lab, it helps clients unfamiliar with machine learning to find beneficial and efficient uses of it for their company. Amazon plans to do this by...

Read More