#SproutChat Recap: Staying up to Date With Social Trends

Dec 15

Social media is a constantly fluctuating landscape and it can be difficult to keep a finger on the pulse of it all. It’s important to stay on top of these trends so that you can effectively update your own strategy along the way. In this week’s #SproutChat, we talked about participants favorite and most often turned to resources when it comes to staying up to date....

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Google Adwords Upgrades Consumer Targeting Functionality With Phone Numbers and Addresses

Dec 14

Google’s AdWords platform has been tweaked recently to allow for the integration of a bundle of new features. The added features will permit marketers to utilize postal addresses and phone numbers to reach particular groups of consumers and for Customer Match retargeting. The company launched Customer Match in 2015. The feature allowed marketers to upload...

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How Much Should You Pay a Social Media Influencer to Promote Your Brand?

Dec 13

Some companies and marketers might still be wary about influencer marketing, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These days, the majority believe and rely on word-of-mouth reviews and recommendations. One Nielsen study revealed...

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How to Build the Perfect Instagram Dashboard

Dec 12

Which of your Instagram posts got the most comments in the past 30 days? What’s your most commonly-used hashtag? If you’re struggling to answer these questions, you’re probably not using an Instagram dashboard. When you think of analyzing your Instagram performance, you probably envision ugly spreadsheets and digging through mountains of data. But it doesn’t have to...

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Twitter’s Ad Business Shrinks, Company Focuses on Selling Data

Dec 12

With Twitter’s ad revenues struggling, the company has set its sights on data licensing. Twitter has seen some positive changes in its user engagement recently. But despite that, the company’s ad business is still floundering. Data has shown that the company has been gaining ground with daily active users (DAUs), with the group clearly outpacing the...

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