The digital advertising scene is about to get very interesting in 2018. After experimenting with various advertising products in the past, Amazon is now ready to make its presence felt and is seriously planning to challenge heavyweights Google and Facebook. At the moment, digital advertising revenue is virtually a duopoly between ‘The Big Two’—Facebook...

Major holidays, like Christmas, are typically very lucrative seasons for most businesses. It also opens up a lot of opportunities for them to connect with potential clients. Unfortunately, the holidays are a very stressful time for consumers. The wrong marketing campaign can alienate clients, damage a company’s reputation, and waste precious opportunities to...

There’s no denying that Customer Relationship Management (CRM) software has changed a lot since the 1990s. These days, CRM software is the go-to tool for managing business relationships and closely studying customer data and interactions. CRM systems are continuously evolving, but what can it offer businesses next year? Here are four CRM trends to watch out...

The number of users keep climbing for Instagram Stories. The network’s feature hit 250 million daily active users in June 2017 and doesn’t look like it’ll be slowing down anytime soon. In March 2017, Instagram released advertising in Stories as a global feature, offering brands yet another paid opportunity to reach more people. And in September 2017, the network...

Webinars can be an effective method for reaching new audiences and providing new leads for your sales team. But how exactly do brands take on webinars? In this week’s #SproutChat, we covered reasons for hosting a webinar, logistics for partnering with guests and best practices for keeping an audience engaged. Provide New Leads With Webinars Webinars are...