How to Use Twitter Automation Without Ruining Your Brand

Dec 11

Twitter is one of the most popular platforms for brands investing in social media. However, it’s also one of the toughest accounts to manage. Unlike Facebook, LinkedIn or Pinterest followers, your fans on Twitter expect you to update your status multiple times each day with fresh and engaging content. It’s no wonder that countless companies look for ways to portray...

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#SproutChat Recap: Getting to Inbox Zero

Dec 08

Anyone who manages social media knows that it can be difficult to keep up with incoming messages. From positive messages to timely complaints, it may seem like the incoming stream of messages never falls off. Inbox zero is a term that often applies to email, but the steps you take to achieve this can also be applied to your incoming social messages. In this...

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Salesforce Offers New AI Features to Small Businesses

Dec 08

Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well. During Salesforce’s yearly Dreamforce conference, the company announced that one of their best performing CRM platforms – the Sales Cloud Lightning Essentials – will be...

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Social Media Optimization: 6 Tips to Steal from SEOs

Dec 07

Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged. One of the top strategies used by...

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Sprout Social Named One of Glassdoor’s Best Places to Work for Second Year in a Row

Dec 06

We are beyond excited to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2018—the second year in a row we’ve received this honor. This recognition is particularly meaningful to us because the Best Places to Work list is entirely based on feedback our employees have voluntarily and anonymously shared on Glassdoor. To determine...

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