The 6 Critical Chatbot Statistics for 2018

Jan 31

Although they’ve technically been around since the 1950s, virtual chatbots only recently became popularized, as brands implement them to reach more customers with greater efficiency. KLM Royal Dutch Airlines, for example, launched a chatbot via Facebook Messenger called “BB” (stands for BlueBot). The primary function of BB is to help passengers book tickets and keep...

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Compose_Instagram_Publishing

Jan 31

You’ve been patiently waiting and, yes, Instagram publishing is here. Starting today, Sprout Social’s web app supports posting single image Instagram posts directly to your feed without requiring an additional mobile workflow. After connecting your Instagram page as an Instagram Business Profile, simply open Compose, add a single image with an optional caption and...

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API_defined3-02

Jan 31

Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life: What is an...

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This Is How Fast Influencer Marketing Is Changing

Jan 30

#InfluencerGoals. If you don’t have them, you know someone who does. Take a quick video, snap a few selfies, multiply your Instagram hashtags, and bam! Influence. At least that’s how it’s perceived by marketers and wannabes who don’t understand how someone evolves from a content creator into an influencer. As marketers, we’re guilty of promoting that notion too....

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This Is How Fast Influencer Marketing Is Changing

Jan 30

#InfluencerGoals. If you don’t have them, you know someone who does. Take a quick video, snap a few selfies, multiply your Instagram hashtags, and bam! Influence. At least that’s how it’s perceived by marketers and wannabes who don’t understand how someone evolves from a content creator into an influencer. As marketers, we’re guilty of promoting that notion too....

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