File-Sharing Giant Dropbox Reportedly Makes Plans to Go Public

Jan 12

If you are one of those investors who specialize in trading shares of technology companies, you might have one more company to play with in the coming months ahead. People privy to the deal are now claiming that the next big tech company to go public will be the file-sharing giant Dropbox. In fact, San Francisco-based Dropbox has already filed confidentially for a...

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Email Marketing Trends to Watch Out for in 2018

Jan 11

The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails. This means the future of marketing relies on data-boosted content marketing. If you want to keep up...

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A Look at How the Google Pigeon Update Affected Local Search Results

Jan 11

Business owners, marketers, and SEO specialists all become apprehensive whenever Google makes an announcement regarding changes or updates to its algorithm. So it was not surprising that many of them had mild panic attacks when Google Pigeon was rolled out in July 2014. But how did the Pigeon affect search engines three years down the line? What is Google Pigeon?...

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4 Ways to Make Free Shipping Profitable for Your eCommerce Business

Jan 11

One of the most crucial decisions an eCommerce business has to make is whether to offer free shipping. If the retailer does opt to provide free shipping, then other equally important decisions have to be made, like what kind of go-to-market process will be implemented. An online retailer’s free shipping policy can boost conversions, but it can also add to...

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5 Things You Should Know About Marketing to Baby Boomers

Jan 11

Millennials have been on the radar of most marketers the past few years. While this is a large and potentially lucrative demographic, the most powerful group, at least when it comes to spending, is still the baby boomers. Marketers understand that about 70 million people from this generation will be entering retirement over the next ten years. However, there are...

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