Why Good Is a Four-Letter Word

Feb 28

One of my favorite sayings from my time in advertising is the quote attributed to Jay Chiat: “Good enough is not enough.” Today, that maxim is more true than ever, and not just in advertising, but in every facet of business. Customer expectations are now liquid. They slosh over from one category or industry to another. Your customers do not give you a pass because...

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Why Good Is a Four-Letter Word

Feb 28

One of my favorite sayings from my time in advertising is the quote attributed to Jay Chiat: “Good enough is not enough.” Today, that maxim is more true than ever, and not just in advertising, but in every facet of business. Customer expectations are now liquid. They slosh over from one category or industry to another. Your customers do not give you a pass because...

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ZenBusiness Wants to Make it Easier for One Million Small Businesses to Get Started by 2023

Feb 28

Austin-based company ZenBusiness has secured $4.5 million in seed money, thanks to numerous angel investors. The startup is also embarking on the lofty goal of assisting one million businesses get started. ZenBusiness, which began operations in 2015, helps small business get off on the right foot by assisting with legal documents. The company will inform clients of...

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hemingway-app-screenshot

Feb 28

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think. No matter what’s hot or if new marketing trends surface, email continues to be one of the most...

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What These 5 Statistics Can Teach You About E-Commerce Marketing

Feb 27

Sound marketing relies on a foundation of informed decision making. The better we understand the e-commerce marketplace, the better we will be at marketing ourselves in it. That’s why, today, I’ve collected five statistics that say something important about this marketplace, along with my advice based on the facts presented here. Let’s dive in. 1. Customers Are...

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