Social Media Automation Is Bad, and Other Marketing Lies

Feb 27

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a...

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facebook embed options

Feb 27

More than 2.07 billion people use Facebook every month. That’s more than a third of the world’s population. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them...

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Will Trump Tax Cuts Benefit Your Small Business?

Feb 27

Small businesses are feeling very optimistic these days, with a record number believing it’s the perfect time to expand. The positive outlook has reportedly been fueled by the changes instituted by the Trump administration’s tax-reform package. #SmallBusiness confidence is surging as optimism rises among small-business owners about the...

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How Organic and Paid Content Distribution Can Rejuvenate Your Reach

Feb 26

Does it ever feel like all of your time creating content amounts to simply shouting into the void? Gone are the days when simply writing and publishing an astounding article attracted thousands clamoring to read it. (But really, was that ever a thing?) In the cold, harsh reality of a content marketer, it’s never enough to just create amazing content. You also have...

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13 Facebook Tools Marketers Use to Boost Engagement

Feb 26

Facebook’s status as the go-to social platform for marketers isn’t changing anytime soon. Despite its most recent update, Facebook usage among the everyday public and brands alike stand at an all-time high. With one-third of customers reaching out to brands via Facebook on a regular basis, there’s no denying the need for marketers to master the ever-evolving social...

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