The concept of hiring a dedicated social media manager was almost unheard of a decade ago. But fast forward to present day and it’s clear that times have changed. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. From providing swift customer service to rolling out ad campaigns, the role of social media...

Digital payments company Square has announced plans to acquire Weebly for approximately $365 million in cash and stock. The purchase was in line with Square’s objective to provide a cohesive solution to entrepreneurs in running their businesses across all channels. Known for its payment software and hardware, Square has diversified its portfolio to include money...

Consumers nowadays have become savvier, thanks to the easy accessibility of information via the Internet. They are not easily swayed by false advertising claims and fancy marketing spiels. Younger consumers have become especially more loyal to brands that appear to be transparent in how they do business.  But what is brand transparency, exactly? Why is it crucial...

Sitting down with Shweta, you quickly realize that one of her of most impressive qualities is her unique ability to balance highly technical knowledge with thoughtful communication. She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as...

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because they’re...