The idea of having a paid but ad-free Facebook account has been floating around for a long time now. While Facebook founder Mark Zuckerberg was usually adamant that it wasn’t going to happen, the Cambridge Analytica issue appears to be swaying his thoughts. The question now is— “how much would an add-free Facebook cost?” Zuckerberg had previously stated that...

Social media marketing requires a lot of careful planning and consideration. When something as small as a single poorly-worded Tweet could be enough to land you in some serious trouble with your brand reputation, a solid social media approval process becomes a critical part of any marketing strategy. The problem is, it’s tough to maintain a consistent posting...

Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The machine learning-based feature enabled users to add different effects to their images. This feature was later...

The need to run ads on Facebook is pretty much universal at this point. Brands today are running brilliant campaigns across all industries, with a staggering 93% of social marketers tapping into Facebook’s robust paid ad platform at the moment. From the insane creative freedom that Facebook offers to the ability to laser-target specific demographics, it’s no secret...

  Do you hear that spooky rustling of the leaves outside your window? It’s artificial intelligence and machine learning, creeping around in the marketing woods like a Blair Witch comprised solely of ones and zeroes. The story advanced by MarTech companies is that robot marketing assistants, powered by the big data gleaned from customers and prospects, will...