buzzsumo facebook engagements

May 25

You’ve felt it. Your organic content doesn’t have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. Ouch. You’ve certainly felt it. But that’s why so many organizations now rely on social media advertising (paid social) more than ever. It’s easily one of the...

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buzzsumo search

May 25

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media has a great impact on their businesses? No matter what your business is, or who your customers are, adding social media to your marketing mix can take your brand to the next level. But here’s one brutal truth about...

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19 Outstanding Hospital Social Media Teams

May 24

In many ways, spearheading social media for a major U.S. hospital is like spearheading social for any brand. Telling stories, engaging an audience, managing community feedback, and analyzing your efforts are part of every social media marketer’s job. Hospital social teams, however, face the unique challenge of operating in a highly regulated industry. Audiences look...

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19 Outstanding Hospital Social Media Teams

May 24

In many ways, spearheading social media for a major U.S. hospital is like spearheading social for any brand. Telling stories, engaging an audience, managing community feedback, and analyzing your efforts are part of every social media marketer’s job. Hospital social teams, however, face the unique challenge of operating in a highly regulated industry. Audiences look...

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How to Use Snapchat: A Pro Guide for Marketers | Sprout Social

May 24

With 187 million active daily users and an average use time of 30 minutes per user, you can bet that Snapchat is a good platform for your business to be active. Millennials, in particular, the younger ones, love Snapchat. A recent survey found that 78% of high school students use the app daily. What’s more, Facebook is likely to lose around 2 million active users...

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