Animated gif for Instagram by 99designs designer agnes design.

Jun 13

A quick glance at the latest social media statistics shows in no uncertain terms just how much social impacts business. Social media is arguably the most effective method of digital advertising, especially considering how powerful peer-to-peer marketing is compared to conventional methods. If you were running a “traditional” ad campaign for your business, chances...

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Partner-Directory

Jun 13

In my experience working with and for agencies, what rises to the surface during times of challenge is as varied as the areas of expertise in that agency: staying up on current trends and technology, keeping a full pipeline of new business or building bigger client retainers, finding and keeping talent on-staff… the list goes on. But one thing that comes up that may...

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6 Facebook Advertising Mistakes Every Marketer Makes

Jun 13

Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls. 1. Overlooking Video as a Marketing Method Research from BuzzSumo indicates a decline in...

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Where Your Brand Is Going Wrong With Paid Social

Jun 12

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error. We all know that the only constant with social platforms is change; you simply cannot build your brand...

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Ultimate Guide to Social Media Automation | Sprout Social

Jun 12

Social media automation software is used to automate or semi-automate the process of sharing posts and content on social media channels. Automation software also makes it possible to share on multiple social networks (Twitter, Facebook, LinkedIn) simultaneously. There are plenty of benefits to social media automation, including: Efficiency: Scheduling a lot of posts...

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