instagram-influencer-marketing-candicekumai

Jul 31

You can learn a lot from the influencers who built their personal brands on Instagram from the ground up, without the support of digital teams and budget. These are the people who understand their core audience needs and content proclivities better than anyone else, because it’s their ability to meet those needs and proclivities that made them.  You can also learn a...

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testing-on-social-media-authors

Jul 31

Jen Joyce, Senior Social Strategy Consultant for WONGDOODY, and Lucy Hitz, our very own Head of Marketing Communications, recently chatted on our webinar about 10 different ways you can test on social. Social marketers make big and little decisions every day, from which content to post and which campaigns to run, to posting times and target audiences. With all these...

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Pinterest Promoted Ad Example

Jul 31

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. The majority of its users are women, and the majority of those users earn an income of over $50k...

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The 7 Fundamentals of a Great Content Marketing Program

Jul 31

A great content marketing program can no longer be maintained with good writing alone.  Content shock has created a glut of content that is outpacing demand. Content marketers have to work harder than ever to keep an edge over the competition, or risk starving while a more savvy competitor eats their lunch.  To keep competitors at bay, or to surpass the competition,...

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validate-content-strategy-engagement

Jul 31

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own...

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