stories row

Aug 14

Videos are perfect for social media. They’re immersive, engaging and inherently social. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the latest ways to delight your customers with...

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video vs. photo instagram

Aug 14

Keeping up with social network changes is a challenge. Especially today when there are updates almost weekly. Your social media marketing strategy often needs to change with these updates. We’re here to help. Instagram has nearly a billion users. Like most other modern social channels, Instagram is packed full of features. In this post, we’re going to dive deep into...

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Engage With a Targeted Audience

Aug 14

Twitter has grown quickly since its inception. With its crisp 140-character limit (since increased to 280), and the variety of quality content, it was an instant hit with users. However, it’s not enough to just send out an occasional tweet and expect audiences to find you. Your brand needs to stay consistently engaged to connect with your audience and drive...

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social media users

Aug 08

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, while 87% buy the items...

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How Hotels Create a WTF Customer Experience

Aug 08

I know a lot about hotels. I’ve stayed in a hotel between 110 and 150 nights per year for 15 consecutive years. Some have been great. Others, markedly less so. But what I love about hotels is that they are endlessly fascinating laboratories into customer experience choices. You see, nothing is random in a hotel. Every hanger, light switch, and pointless bedside...

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