Yum Brands which owns Taco Bell, KFC, Pizza Hut and other restaurant brands are at the forefront of technological innovation. Yum also isn’t afraid to experiment with seemingly outlandish ideas either such as their announcement of the Toyota Tundra Pie Pro which makes pizza on the go. Yum Brands CEO Greg Creed recently discussed Yum’s use of technology: We Love Our...

In the last two years, we’ve seen many brands crushing it on social media with Instagram Stories. Instagram Stories create an interesting dynamic for brands because, from the outside, no one can numerically judge the success of their efforts — there is no view count or like count. However, that doesn’t mean there aren’t clear all-stars when it comes to Instagram...

If you’re under the age of 35 and have eaten in a restaurant lately, chances are you asked a specific group for help to make your choice. Choosing where to eat isn’t easy for anyone, regardless of generation or geography. And, perhaps not surprisingly, half of all Americans look to recommendations from friends and family when making the big decision. Perhaps that’s...

Social media itself isn’t word of mouth — it’s one way that word of mouth spreads. #wordofmouthClick To Tweet In our social media-dominated world, most people have the impression that word of mouth has transitioned from in-person conversations to retweets and direct messages. They believe that social media IS word of mouth. Not true. Social media garners...

Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through. Chances are that if you’re already using social media, then you are doing content marketing to some extent. The next step is to get a strategy in place. This guide will walk you...