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May 31

Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Recent data from the 2019 Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social...

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How McDonald’s Is Using Data, Machine Learning, and AI to Accelerate Growth

May 31

“Our acquisition of Dynamic Yield has brought us a lot of excitement,” says McDonald’s CEO Steve Easterbrook. “Very simply put, in the online world when we’re shopping and we pick an item and put it into our shopping basket, any website will automatically suggest two or three things to go along with it. We’re the first business that we’re aware of that can bring...

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McDonald’s Is Seriously Looking At Offering Vegan Burgers Worldwide

May 31

“We’ve got a vegan burger going in Germany at the moment on a promotional basis,” says McDonald’s CEO Steve Easterbrook. “When you look at the whole meat substitute type ideas what will be interesting for us will be to see who is particularly interested in that. Is it an existing customer who wants just an alternative option? Is it to bring a new customer in? We’re...

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Planning a Digital Marketing Promotion? Take This Website Speed Test First.

May 30

Google estimates that 40 percent of people will leave a mobile site that takes longer than three seconds to load. How long does yours take? Find out now![Read More...

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Planning a Digital Marketing Promotion? Take This Website Speed Test First.

May 30

Google estimates that 40 percent of people will leave a mobile site that takes longer than three seconds to load. How long does yours take? Find out now![Read More...

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