Facebook Takes Steps to Clarify Ad Metrics in Light of Complaints from Advertisers

Feb 23

Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions about Facebook’s metrics, prompting the company to admit to errors in how ad performance is...

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instagram-conversion-rate-skimmable-page

Feb 22

If you’re on social media, chances are you’re on Instagram. And if you are on the internet’s premier image-based social network, you’re attempting to get customers from it. With Instagram Ads and organic posts, you’re trying to get them to a targeted landing page. There, they can hop into your marketing funnel by claiming your ebook, consultation or product—and make...

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Jay Baer’s Top 30 Digital Marketing Blogs

Feb 22

Digital marketing blogs may be numerous, but I find them still to be critical. I’ve been in digital marketing for over 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn, you die. Period. Members of the Convince & Convert team all have their own reading lists, based on their interests and their...

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sprout social regram

Feb 21

With increased competition and ever-changing algorithms that reward brands that get a ton of engagement, the ability to feed your audience with content is more important than ever. However, coming up with original content to share on social media on a consistent basis requires creativity, money and a good amount of time. And even then there’s no guarantee the...

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How Your Business Can Identify and Capitalize on Micro-Moments

Feb 21

There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check on something when doing a task. This reliance on smartphones has become so pervasive that many industries are...

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