pinterest-compose-open

Jul 18

Across all of the platforms you use to engage with your community, one has been strategically designed to drive conversions for your brand. At its core, Pinterest inspires. But in practice, Pinterest can hold the key to social ROI. With 87% of Pinterest users having purchased a product due to Pinterest, the platform opens up a unique (and valuable) opportunity for...

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Sprout Scheduling

Jul 18

If you’re a marketer today, you’re probably knee-deep in third-party tools. And why not? With modern marketers wearing so many hats, we need all the help we can get. However, choosing the right tools can be tricky, especially when it comes to social media. After all, our goals are all different. Our budgets are, too. So if you’ve spent time working with social media...

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5 Questions About 2018 Email Marketing Research

Jul 18

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the world. The 2018 edition of the Email and Mobile Metrics Marketing Benchmark Report is out, and it’s a doozy. This...

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How to Monitor Your Competitors to Increase Conversions

Jul 17

In 2015 Shareaholic released statistics about the state of social media in that day’s market. According to the site, social media had grown to be the number one referral traffic source on the web, overtaking email campaigns and direct advertising. In all, it was driving 31.24% of overall traffic on its own. During 2017, a controversial and aggressive year in online...

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Celebrating Change: Refreshing Sprout’s Core Values | Sprout Social

Jul 16

Values aren’t just words we believe in—they’re standards we live by as an organization. They guide our business, they make us strive to be better and they give us a cultural north star. In the last year, we at Sprout Social have grown exponentially as a workforce—we substantially grew our team and acquired Simply Measured, an industry leader in social analytics....

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