We’re Trying to Build the Amazon Prime of Rental, Says Rent the Runway CEO

Mar 22

“You will see the continuous expansion over the next year into many different categories,” says Rent the Runway CEO Jennifer Hyman. The company just raised additional funds at a $1 billion valuation. “Anything that you do not use every single day, we want to make it fiscally irresponsible for someone to not have a subscription to Rent the Runway. We’re trying to...

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5 Conversion Optimization Tactics that Also Drive Traffic

Mar 22

Conversion optimization doesn’t have to stand in a way of traffic acquisition. In fact, CRO and SEO are even more effective when combined. These two marketing channels can (and should!) effectively inform and empower each other. Here are 5 ways to boost your conversions while increasing traffic to your site: 1. Generate More Sales through Upselling How does it help...

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5 social listening services you can offer your clients

Mar 22

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Not that customer care is the only way to service your clients with social listening....

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5 social listening services you can offer your clients

Mar 22

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Not that customer care is the only way to service your clients with social listening....

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6 Twitter analytics tools to amplify your Twitter strategy

Mar 21

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog posts and product updates either. A great Twitter strategy requires proper...

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