Accenture NA CEO on Creative Ways to Fill Jobs for the Digital Transformation

Nov 19

The CEO of Accenture North America, Julie Sweet, says that they are still seeing a very continued big focus by companies on digital transformation. The problem is that there are not enough workers with the right skills. Sweet believes that the US should not only upskill current workers through training but should also pivot our educational system for the jobs that...

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holiday data viz_final 11_16.001

Nov 19

Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while Cyber Monday may have outpaced Black Friday as the...

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WW is Weight Watchers Reimagined as a Technology Experience Company

Nov 19

The CEO of WW (formerly Weight Watchers) described the company as a ‘technology experience company’ with an incredible human-centric overlay. In September 2018 Weight Watchers announced their rebranding to WW in order to make it clear that they are digitally relevant and focused on health and wellness, not just losing weight. Mindy Grossman, CEO of WW, recently...

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How to Turn Seasonal Shoppers Into Year-Round Customers

Nov 19

The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn. Deloitte’s yearly forecast for the holiday shopping season also showed that retail sales are expected to grow from 5 percent to 5.6 percent from last year. Sales could even hit $1.10 trillion. While the numbers look...

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TrenDemon CEO: We Connect Content Marketing to Sales

Nov 18

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales. In order to show this correlation, the TrenDemon software analyzes all of the different touchpoints the customer has had over his lifecycle and then reverse...

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