5G is Designed So That Industries Can Use Cellular at Massive Scale, Says Qualcomm CEO

Apr 17

“The transitions, 3G to 4G, 4G to 5G, are very important in order to maintain your leadership position and also it enables you to really open up and expand your business in the new areas,” says Qualcomm CEO Steve Mollenkopf. “5G is really designed so that other industries such as automotive, self-driving cars, connected healthcare, connected education, connected...

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The Secret to Subscription Business Models is to Think About Your Customers, Says Zuora CEO

Apr 17

“The secret of these business models or products is not just going beyond on products. Think about your customers,” says Zuora CEO Tien Tzuo. Zuora helps companies implement subscription business models into their existing products and services using their cloud-based software. They help their customers which include OTT (Over the Top) content providers, tech...

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Why Content Marketing Fails and How to Fix It

Apr 17

The truth is…. MOST CONTENT FAILS It doesn’t get viewed, shared, or downloaded. It doesn’t generate leads, or sales. It just….IS. But at the same time, content isn’t free. So when it doesn’t succeed, it’s a problem. Content that fails wastes time Content that fails wastes money Content that fails takes your attention away from something that might work better...

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Preparing Your Business To Go Up In A Down Economy

Apr 16

Consumer Confidence Index, or CCI, is one of the most interesting and reliable surveys for reflecting on and predicting the future of the economy. Reviewing the current economic status of consumers and their own expectations for the future is very telling and as the largest contributor to economic growth, consumer spending is responsible for up to 75% of GDP. So...

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How to foolproof your Facebook advertising strategy

Apr 15

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. But before you write off Facebook as a lost cause, think again. Facebook is still the...

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