How Successful Marketers Combine Content and Email Marketing

Sep 18

It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or work on a content piece.  And when you combine email and content marketing strategies, you are guaranteed to have a great morning! Email and content marketing is the perfect combination, like peanut butter and jelly,...

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Study Finds 83% of Americans Are Likely to Buy a Product or Service When This Happens

Sep 17

83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of a so-so John Mayer song.   Interesting tidbits, right?  Now the number 83 takes on new significance, at least for marketers. We’ve been working on some exciting brand-new research...

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Instagram live images

Sep 13

Ready to get #InstaFamous? The era of live video is officially here to stay. As audiences search for more intimacy from their favorite brands, live content has an authenticity that can’t be duplicated. That’s part of the reason why 80% of customers say they’d rather watch a live video from a company than read their blog. At the same time, the ephemeral nature of...

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Instagram live images

Sep 13

Ready to get #InstaFamous? The era of live video is officially here to stay. As audiences search for more intimacy from their favorite brands, live content has an authenticity that can’t be duplicated. That’s part of the reason why 80% of customers say they’d rather watch a live video from a company than read their blog. At the same time, the ephemeral nature of...

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New Research Reveals Shocking Truth About Political Ad Spending

Sep 13

Nearly 8 billion dollars will be spent on political advertising this year, by far a record. Yet all that loot may be misplaced. When I asked 1,001 Americans how they decide what and whom to vote for, advertising was the 7th most impactful source of information. That’s right, 8 billion spent on the 7th most influential driver of voter behavior. What has a bigger...

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