The Ultimate Unified Word of Mouth Strategy

Jan 16

I think we can agree that: Advertising is more expensive than ever, and in many cases, less effective than ever. This led marketers toward creating content to gain attention, but the subsequent glut has produced an epoch where upwards of 80% of content fails. Now, the new game in town is influencer marketing. Here’s how we define it at Convince & Convert:...

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Social Media ROI: How to Prove Your Efforts Are Paying Off

Jan 16

One of the most difficult parts of social media marketing is actually proving its ROI. It’s easy to throw numbers around – likes, new followers, comments and so on – but how do you actually prove your return on investment from social media?  How do you demonstrate that your work is bringing in revenue or helping the brand reach its marketing and business...

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8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist]

Jan 16

The best way to grow ANY business is for your customers to grow it for you. That’s where word of mouth comes in: customers going out of their way to tell other people (prospective customers) about your products and services. Since the cavemen days, this has been the most effective and cost-effective form of customer acquisition. Yet today, even though (and perhaps...

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12 Marketing Experts Reveal How to Crush Your Competition in 2019

Jan 16

With the new year in full swing, my wonderful colleagues — the marketing experts here at Convince & Convert — came up with 23 ideas for making your marketing and customer experience AMAZING in 2019. In no particular order, here are our favorite recommendations for making 2019 your best year yet. These are the things that not many companies are doing well, but if...

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Kroger CEO: How We Compete for Software Engineers with Facebook

Jan 16

Kroger and all retailers are fast becoming tech companies and thus have the difficult task of competing with companies like Facebook for top tech talent. According to Kroger CEO Rodney McMullen, one of their secrets to recruiting software engineers is the promise of more responsibility quicker than anywhere else. Rodney McMullen, Kroger Chairman and CEO, reveals how...

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