sprout social index on consumer behavior

May 15

#instagood, #tbt, #cute, #love, #fashion, #summer, #nofilter. Your audience might fill each of their posts to the brim with these popular Instagram hashtags, but is your brand doing the same? We know it’s a bit of a loaded question, but how does your brand take advantage of Instagram hashtags? Do you use the most popular tags? How many do you use per post? Did you...

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Social Media Lessons from the Best American Hospitals

May 15

The best social media marketing blends storytelling and PR. It seamlessly integrates advertising and relationship building, fighting its way through the social noise while never losing sight of the human stories driving brand successes. Social media for the nation’s top hospitals is no different, with an extra bit of responsibility: As community cornerstones,...

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LinkedIn CTA GIF

May 14

LinkedIn isn’t the social network it used to be. While the platform was once seen as the next Monster or CareerBuilder, its status as just another job site is a relic of the past. As part of LinkedIn’s evolution, the network quickly became a staple of B2B content marketing among its 500+ million users. Looking to share hyper-specific content to establish authority?...

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How to Stay Competitive in the Growing World of Influencer Marketing

May 14

Not so long ago, internet marketing was all about affiliates. It was one of the more effective ways to reach a mass audience, and brands could compete with one another through an affiliate publisher, or web portal, to increase exposure and drive sales. Now, ordinary individuals can gain massive reach through a single social channel. Brands that once relied on...

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The End is Near: Net Neutrality Rules Set to Expire on June 11

May 11

The Federal Communications Commission (FCC) has announced that net neutrality protections will be repealed on June 11, 30 days after the notice was filed on Thursday. Alongside the expiration, new rules governing Internet service providers will also take effect. According to FCC Chairman Ajit Pai, previous rules were deemed as “utility-styled and heavy-handed.” He...

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