Buzzsumo Content Research

May 18

Buzzsumo is a great tool for analyzing how well content performs on social media. Not only is it useful to check your own content performance, but it’s possible to analyze your competitors and overall content in your industry. Simply plug in a keyword or website, and Buzzsumo will show you the most socially shared piece of content related to the keyword or from the...

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Did Senate Democrats Really Save Net Neutrality? The House Has Yet to Vote

May 17

The US Senate voted on Wednesday to save net neutrality. The chambers used the Congressional Review Act (CRA) to stop the Federal Communications Commission’s (FCC) decision to undo regulations regarding Internet usage set during the term of President Barack Obama. The bill was passed with a 52 to 47 vote, with the Democrats and Independents receiving some...

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6 Healthcare Marketing Ideas to Cure Your Social Media Woes

May 16

Around half of the world’s population (3.3 billion people) are now active on social media. Today, social media isn’t just a place for friends and family to stay in touch. It’s where people go to catch up on the latest news. This is where your clients search for recommendations and even for healthcare providers. Social has turned into a place where you connect with...

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11 Things You Must Know About B2B Influencer Marketing

May 16

  Because paid advertising is increasing in expense and, in some cases, decreasing in effectiveness, companies of all sizes and shapes are turning to earned exposure through influencer marketing. In theory, it makes perfect sense. Consumers trust one another more than they trust messages from brands. Thus, if we can get human beings to carry our marketing water on...

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Finding Connection & Building Strategies to Lead Clients, Not Follow

May 15

As marketing agencies, owners and professionals, oftentimes we feel like we’re in this #agencylife alone. That’s partly due to the trappings of entrepreneurship or working in a small business. But there’s a certain allure to being your own boss and having an outsized impact on what we achieve for ourselves and for our clients. Agencies Want Connection The added...

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sprout social index on consumer behavior

May 15

#instagood, #tbt, #cute, #love, #fashion, #summer, #nofilter. Your audience might fill each of their posts to the brim with these popular Instagram hashtags, but is your brand doing the same? We know it’s a bit of a loaded question, but how does your brand take advantage of Instagram hashtags? Do you use the most popular tags? How many do you use per post? Did you...

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