How to Get More Online Reviews for Your Business

Jun 20

Online reviews, when done well, create new customers. Done poorly, they repel potential customers. How important are online reviews? More than 80% of Americans trust them, according to BrightLocal research. A new study I just finished yesterday for my upcoming book with Daniel Lemin found that online reviews rank second—behind only friend and family...

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Social Scheduling

Jun 19

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But many brands have an active, thriving social media presence? And how much of them are just sort of there? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure. You need a...

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A Dead Simple Way to Improve Your Search Rankings with Google Search Console

Jun 19

You want to constantly improve your search rankings for all of your content, right? The higher your content ranks, the more traffic you get. The more traffic you get, the more revenue you (hopefully) generate for your organization. The more revenue you generate, the more parades your organization will throw in your honor. (Okay, so maybe parades are a stretch.) Many...

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gopro facebook example

Jun 18

With over 2 billion active users daily and an average use time of 35 minutes per user, it’s a top spot for B2C and B2B advertising. There’s never been a  better time to be familiar with Facebook Ad targeting. Facebook has hundreds of targeting and ad demographic options. To get the most out of your advertising dollars, you’ll need to zero-in on your audience. In...

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Partner-Directory

Jun 13

In my experience working with and for agencies, what rises to the surface during times of challenge is as varied as the areas of expertise in that agency: staying up on current trends and technology, keeping a full pipeline of new business or building bigger client retainers, finding and keeping talent on-staff… the list goes on. But one thing that comes up that may...

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Animated gif for Instagram by 99designs designer agnes design.

Jun 13

A quick glance at the latest social media statistics shows in no uncertain terms just how much social impacts business. Social media is arguably the most effective method of digital advertising, especially considering how powerful peer-to-peer marketing is compared to conventional methods. If you were running a “traditional” ad campaign for your business, chances...

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