How to Monitor Your Competitors to Increase Conversions

Jul 17

In 2015 Shareaholic released statistics about the state of social media in that day’s market. According to the site, social media had grown to be the number one referral traffic source on the web, overtaking email campaigns and direct advertising. In all, it was driving 31.24% of overall traffic on its own. During 2017, a controversial and aggressive year in online...

Read More

Celebrating Change: Refreshing Sprout’s Core Values | Sprout Social

Jul 16

Values aren’t just words we believe in—they’re standards we live by as an organization. They guide our business, they make us strive to be better and they give us a cultural north star. In the last year, we at Sprout Social have grown exponentially as a workforce—we substantially grew our team and acquired Simply Measured, an industry leader in social analytics....

Read More

Brand Awareness

Jul 13

Social media doesn’t feel very “social” when you’re just another face in the crowd, does it? And then we look at the likes of GoPro, Wendy’s or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance. The reality, though? If you’re struggling to stand out as a brand, you’re definitely not alone. No, seriously. Based...

Read More

7 Ingredients of Great B2B Marketing Teams

Jul 11

B2B marketing is harder than ever before. More tools. More technology. More competition. More customer expectations. Every B2B marketing team faces these same obstacles. Yet, some of them succeed disproportionately. Why? I partnered with my friends at Teamwork.com to figure out the answer. We conducted a series of interviews with high-performing B2B marketing...

Read More

New Research Reveals How to Optimize Marketing Automation

Jul 11

Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in-class marketers participating in a recent Ascend2...

Read More

23 of the Best Project Management Tools – Period | Sprout Social

Jul 05

With content planning, development tasks, client collaboration and design requests pouring in from all directions, your business can easily get buried in projects. It’s no wonder why there are so many project management tools on the market. There are literally hundreds of tools claiming to make planning, managing and completing projects easier, but how do know which...

Read More