How to Decide on the Right Social Channel for Your Brand

Jan 15

With the power that social media has in bringing attention to a brand and boosting sales, more and more businesses are crafting marketing campaigns via social channels.  In fact, a recent survey by Ascend2 shows that among 271 marketing influencers, using social media channels was considered their most important digital marketing tactic for 2018. Consider this, more...

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25 Instagram Apps to Produce Killer Content in 2018 | Sprout Social

Jan 15

Nothing stays the same on Instagram for long. Especially for marketers. The platform grew by a staggering 200 million users in 2017 alone. This growth combined with the company’s decision to go all-in on Instagram Stories signals the platform’s status as the prime place to promote visual content. But with increased competition comes the challenge of standing...

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content_suggestions

Jan 13

Sharing content that resonates with your audience is integral to every social media strategy. But as you know, it’s not easy to stay on the cutting edge and ensure that every post is engaging. In fact, Sprout Social’s annual user survey revealed that the top challenge for social media managers was finding great content to share. Without the right tools and planning,...

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Top 8 Influencer Marketing Trends for 2018 | Sprout Social

Jan 13

It’s fair to say that 2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help sell their products and services to engaged audiences. Don’t expect this trend to stop any time soon. Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media in 2018....

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#SproutChat Recap: Launching & Advancing Your Career in Social Media

Jan 12

Whether you’re just beginning your career in social media or you’re a longtime vet, it’s good to know what skills and tactics you need to hone in on for career advancement. Knowing where to start and how to continue your professional development are just two elements in boosting your career. In this week’s #SproutChat, we were joined by Sprout Social’s own Social...

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File-Sharing Giant Dropbox Reportedly Makes Plans to Go Public

Jan 12

If you are one of those investors who specialize in trading shares of technology companies, you might have one more company to play with in the coming months ahead. People privy to the deal are now claiming that the next big tech company to go public will be the file-sharing giant Dropbox. In fact, San Francisco-based Dropbox has already filed confidentially for a...

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