Why Content Marketing Fails and How to Fix It

Apr 17

The truth is…. MOST CONTENT FAILS It doesn’t get viewed, shared, or downloaded. It doesn’t generate leads, or sales. It just….IS. But at the same time, content isn’t free. So when it doesn’t succeed, it’s a problem. Content that fails wastes time Content that fails wastes money Content that fails takes your attention away from something that might work better...

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The Secret to Subscription Business Models is to Think About Your Customers, Says Zuora CEO

Apr 17

“The secret of these business models or products is not just going beyond on products. Think about your customers,” says Zuora CEO Tien Tzuo. Zuora helps companies implement subscription business models into their existing products and services using their cloud-based software. They help their customers which include OTT (Over the Top) content providers, tech...

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Preparing Your Business To Go Up In A Down Economy

Apr 16

Consumer Confidence Index, or CCI, is one of the most interesting and reliable surveys for reflecting on and predicting the future of the economy. Reviewing the current economic status of consumers and their own expectations for the future is very telling and as the largest contributor to economic growth, consumer spending is responsible for up to 75% of GDP. So...

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How to foolproof your Facebook advertising strategy

Apr 15

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. But before you write off Facebook as a lost cause, think again. Facebook is still the...

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How to regram on Instagram

Apr 12

Incorporating others’ content into your Instagram feed is a common and effective Instagram strategy. User-generated content (UGC) is often used by brands to showcase their customers and influencers. To find UGC, read up on how to listen and monitor on Instagram. To use UGC, you’ll need to know how to regram on Instagram. In this article, we’ll walk you through a few...

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FCC Chairman to Robocallers: This Is Not Going To Stand!

Apr 12

FCC Chairman Ajit Pai blasted robocallers today in an interview on Fox Business. He said that the FCC has taken aggressive regulatory action and has told the Justice Department that robocalling in one of the FCC’s top consumer protection priorities: “We need you to make this an issue to send a signal to all of the robocallers out there, even the ones who are beyond...

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