Social Media Lessons from the Best American Hospitals

May 15

The best social media marketing blends storytelling and PR. It seamlessly integrates advertising and relationship building, fighting its way through the social noise while never losing sight of the human stories driving brand successes. Social media for the nation’s top hospitals is no different, with an extra bit of responsibility: As community cornerstones,...

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LinkedIn CTA GIF

May 14

LinkedIn isn’t the social network it used to be. While the platform was once seen as the next Monster or CareerBuilder, its status as just another job site is a relic of the past. As part of LinkedIn’s evolution, the network quickly became a staple of B2B content marketing among its 500+ million users. Looking to share hyper-specific content to establish authority?...

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How to Stay Competitive in the Growing World of Influencer Marketing

May 14

Not so long ago, internet marketing was all about affiliates. It was one of the more effective ways to reach a mass audience, and brands could compete with one another through an affiliate publisher, or web portal, to increase exposure and drive sales. Now, ordinary individuals can gain massive reach through a single social channel. Brands that once relied on...

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The End is Near: Net Neutrality Rules Set to Expire on June 11

May 11

The Federal Communications Commission (FCC) has announced that net neutrality protections will be repealed on June 11, 30 days after the notice was filed on Thursday. Alongside the expiration, new rules governing Internet service providers will also take effect. According to FCC Chairman Ajit Pai, previous rules were deemed as “utility-styled and heavy-handed.” He...

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9 Reasons Instagram Will Overtake Facebook

May 09

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate shoring up in that area. Mark Zuckerberg was lauded for his commitment to keeping Instagram independent, and not just...

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The Top 8 Social Media Conferences to Book in 2018

May 09

We’ve already seen countless algorithm updates from the likes of Instagram and Facebook. Yet, as communication trends and preferences continue to evolve, so too will our social platforms. The question is, how do you get ahead of the curve? While reading up on the latest articles and news releases is always recommended, social media conferences could be the ultimate...

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