Study Finds 83% of Americans Are Likely to Buy a Product or Service When This Happens

Sep 17

83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of a so-so John Mayer song.   Interesting tidbits, right?  Now the number 83 takes on new significance, at least for marketers. We’ve been working on some exciting brand-new research...

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Instagram live images

Sep 13

Ready to get #InstaFamous? The era of live video is officially here to stay. As audiences search for more intimacy from their favorite brands, live content has an authenticity that can’t be duplicated. That’s part of the reason why 80% of customers say they’d rather watch a live video from a company than read their blog. At the same time, the ephemeral nature of...

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Instagram live images

Sep 13

Ready to get #InstaFamous? The era of live video is officially here to stay. As audiences search for more intimacy from their favorite brands, live content has an authenticity that can’t be duplicated. That’s part of the reason why 80% of customers say they’d rather watch a live video from a company than read their blog. At the same time, the ephemeral nature of...

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New Research Reveals Shocking Truth About Political Ad Spending

Sep 13

Nearly 8 billion dollars will be spent on political advertising this year, by far a record. Yet all that loot may be misplaced. When I asked 1,001 Americans how they decide what and whom to vote for, advertising was the 7th most impactful source of information. That’s right, 8 billion spent on the 7th most influential driver of voter behavior. What has a bigger...

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Web-Publishing-Calendar-Month-View-Hover-Facebook-Boost

Sep 13

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. The numbers are only predicted to grow as we move into 2019. Despite the growing...

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New Research Shows Power of Word of Mouth Marketing

Sep 12

83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMattersClick To Tweet This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report. In this exclusive study, we surveyed 1,001 randomly sampled Americans to...

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