Salesforce Offers New AI Features to Small Businesses

Dec 08

Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well. During Salesforce’s yearly Dreamforce conference, the company announced that one of their best performing CRM platforms – the Sales Cloud Lightning Essentials – will be...

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Social Media Optimization: 6 Tips to Steal from SEOs

Dec 07

Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged. One of the top strategies used by...

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Sprout Social Named One of Glassdoor’s Best Places to Work for Second Year in a Row

Dec 06

We are beyond excited to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2018—the second year in a row we’ve received this honor. This recognition is particularly meaningful to us because the Best Places to Work list is entirely based on feedback our employees have voluntarily and anonymously shared on Glassdoor. To determine...

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How to Use Facebook’s Messenger Ads to Grow Your Business

Dec 06

There’s no doubting the power social media has to help businesses expand their reach, and so far, no social media platform can compete with Facebook. One survey revealed that as of June 2017, Mark Zuckerberg’s creation has more than two billion monthly users. Facebook’s closest competitor is YouTube at 1.5 billion. Meanwhile, WhatsApp and Facebook...

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The 10 Must-Have Retail Apps for 2018

Dec 05

We all know how important mobile is to the future of retail. By 2019, mobile advertising should make up 72% of all digital ad spending in the US. 80% of all internet users own a smartphone. 80% of social media usage is spent on mobile devices. More than half of smartphone users grab their phone the second they wake up. The rising popularity of mobile browsing and...

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3 New Ways You Can Use Chatbots to Gear up for the Holidays

Dec 05

With great holiday promotions come great responsibility. The duties that follow include fielding a ton of questions, making gift recommendations and most importantly, finding a way to deliver those gifts in a timely manner. There are plenty of ways to interact with consumers throughout the holiday shopping process, but social is quickly taking the lead. Our data...

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Sprout Social Acquires Social Analytics Firm Simply Measured

Dec 05

Today we’re extremely proud to announce that Sprout Social has acquired industry-leading social analytics firm, Simply Measured. This acquisition expands the range and depth of Sprout’s offerings—specifically within social analytics, a market that is expected to grow to $9.54 billion by 2022. Because the product is grounded in full-funnel analytics, Simply Measured...

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