The 9 Best User-Generated Content Platforms for Driving Engagement and Sales

Apr 17

In 2015, Adweek called it “the next big thing.” In the years since, it’s become colossal. In fact, because of the way it makes marketing more authentic and believable, user-generated content (UGC) may be social media’s most significant contribution to the world of marketing. A post on the Adweek blog said, “As the world has shifted to social media, consumers look at...

Read More

Social Media Analytics

Apr 17

When you think of the brands killing it on social media, the first few that come to mind are probably B2C companies (business to consumer). You rarely hear about the IT management company that’s crushing it on Twitter, or the granite manufacturer that’s dominating Instagram. But these types of B2B companies exist. The problem is they’re in the minority. For some...

Read More

Social Media Analytics

Apr 17

When you think of the brands killing it on social media, the first few that come to mind are probably B2C companies (business to consumer). You rarely hear about the IT management company that’s crushing it on Twitter, or the granite manufacturer that’s dominating Instagram. But these types of B2B companies exist. The problem is they’re in the minority. For some...

Read More

4 Ways Sprout Helps Agencies Win New Business

Apr 13

Social has shifted how agencies approach everything from community management to collaboration. A one-size-fits-all approach to winning new business no longer works. Today the tools and platforms that you use to power your client’s social strategies and communicate success are more important than ever. And no one knows this better than the agency professionals...

Read More

Walmart Competes Against Amazon for Flipkart Buy-In, $12 Billion Offered for Controlling Stake

Apr 13

US companies Walmart and Amazon are competing to acquire a controlling stake in Flipkart, India’s leading eCommerce company. Walmart has completed an in-depth due diligence on its proposed majority ownership in the Indian firm. However, rival Amazon also wants to put in a bid and offers a ‘breakup fee’ of $1 billion to $2 billion, a penalty to be paid in case the...

Read More

sprout social instagram profiles report

Apr 12

As a company that makes social media marketing software, we’re well aware of all the different Instagram analytics tools out there. Over the years, we’ve seen new tools pop up on a seemingly daily basis. Having all these options available is overwhelming to say the least. Especially when a lot of these tools have similar features, or only one or two of the features...

Read More

Growing Your Agency & the Power Of “No”

Apr 12

The agency world is a hectic, challenging, but incredibly rewarding place. Every second has significance and your client pool is a perpetual (and never dull) juggling act. There are no signs of things slowing down anytime soon, considering the sheer volume of work associated with managing social media on behalf of clients today. My advice for any budding agency...

Read More