8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist]

Jan 16

The best way to grow ANY business is for your customers to grow it for you. That’s where word of mouth comes in: customers going out of their way to tell other people (prospective customers) about your products and services. Since the cavemen days, this has been the most effective and cost-effective form of customer acquisition. Yet today, even though (and perhaps...

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12 Marketing Experts Reveal How to Crush Your Competition in 2019

Jan 16

With the new year in full swing, my wonderful colleagues — the marketing experts here at Convince & Convert — came up with 23 ideas for making your marketing and customer experience AMAZING in 2019. In no particular order, here are our favorite recommendations for making 2019 your best year yet. These are the things that not many companies are doing well, but if...

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Vehicles of the Future – So Intelligent They Could Drive Themselves, Says Ford CEO

Jan 16

This is the year that many of the technological innovations that Ford has been working on will start to come out. That’s the message that Ford CEO Jim Hackett is telling the media at the North American International Auto Show in Detroit which started today. Hackett says that the vehicles of the future will be so intelligent that they could drive themselves. Hackett...

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5 Things No One Tells You About Running a Million-Dollar Business

Jan 16

It sounds counterintuitive, but the more zeroes you see behind the dollar sign, the more headaches you may endure.[Read More...

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‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes

Jan 16

Take off your blindfolds, marketers! Netflix’s hit show found a new marketing path.[Read More...

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Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Jan 16

Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.[Read More...

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Companies Using AI to Identify Expense Report Fraud, Says AppZen CEO

Jan 16

AppZen has released a report, The State of AI in Business Spend, which shows that enterprise companies are only auditing 10 percent of employee expenses in expense reports submitted, which makes it very unlikely they will catch mistakes or even outright fraud. The report, which used anonymized data from hundreds of companies, found that companies were missing...

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