Where Your Brand Is Going Wrong With Paid Social

Jun 12

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error. We all know that the only constant with social platforms is change; you simply cannot build your brand...

Read More

Ultimate Guide to Social Media Automation | Sprout Social

Jun 12

Social media automation software is used to automate or semi-automate the process of sharing posts and content on social media channels. Automation software also makes it possible to share on multiple social networks (Twitter, Facebook, LinkedIn) simultaneously. There are plenty of benefits to social media automation, including: Efficiency: Scheduling a lot of posts...

Read More

Where Your Brand is Going Wrong With Paid Social

Jun 12

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error. We all know that the only constant with social platforms is change; you simply cannot build your brand...

Read More

twitter impressions

Jun 11

Of the numerous Twitter metrics to track, Twitter impressions should be high on your list. When combined with other metrics, tracking impressions gives you an idea of how far your Tweets have gone. Twitter impressions are one of the indicators of brand presence. If you want to have your pizza company known across Twitter, then you’ll care about how many times your...

Read More

Facebook Organic Reach Decline

Jun 07

Far too often brands spend days devising a Facebook marketing strategy only to see their post go live and ultimately show very little traffic or engagement. You immediately think what went wrong or what if no one really likes our brand? Don’t go down that dark rabbit hole because Facebook organic reach is still a struggle for even some of the biggest brands. In...

Read More

5 Critical Precautions When Publishing Controversial Content

Jun 06

We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress. Certainly, that’s not enough, so we also upload 18,000 hours of video to YouTube every minute! For brands to be seen and heard, they often resort to releasing content intended to grab people’s attention. There’s a reason brands still release...

Read More

#SproutChat Calendar: Upcoming Topics for June 2018

Jun 06

Summer is just around the corner and we’re getting ready by brushing up on our strategic chops. This June #SproutChat is bringing you insight on industry topics ranging from knowing which analytics you should be focusing on, different ways to use social to appeal to millennial audiences and we’ll cap it all off by celebrating #SocialMediaDay together. See a topic...

Read More