Loot Crate About Page

Feb 20

There’s no better time than now for brands to rethink their Facebook presence. Between Facebook’s recent pledge to deemphasize promotional content and more brands coming into the fold, businesses need to be on their A-Game if they want to thrive on Facebook in the future. And until you conduct a Facebook audit, the future of your presence on the platform is little...

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How to Maximize Your Social Media Budget in a Pay to Play World

Feb 19

If you’ve been in the world of social media marketing within the past five years, there’s no doubt you’ve noticed that most platforms have been shifting toward a pay-to-play model. Whether it’s Facebook’s shrinking organic engagement or Instagram switching away from a chronological feed, the days of scaling organic social media engagement for free are going away....

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emarketer facebook vs print ad graphic

Feb 19

Right when you think you’ve grasped your demographics, buyer habits and social advertising strategy, something new changes and turns your data into old news. That’s why it’s so important for marketers to stay up to date with the latest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year over year in 2014, but only...

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11 Hot Instagram Marketing Tips from Social Media Experts

Feb 19

If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master. If you hang out with us here in the inbound and online world, such a proclamation would simply solicit a “no duh.” Nary a day goes by—when I get to my inbox each...

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4 Major Signs You Should Invest in Sales Enablement

Feb 19

The sales landscape has changed dramatically over the last decade. Organizations are implementing sales enablement strategies in order to stay ahead of the market. These strategies help sellers improve productivity, accelerate the buyer’s journey, and ultimately reach their target sales goals faster than ever. If these are all goals you’re looking to accomplish with...

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How to Maximize Your Social Media Budget in Pay to Play World

Feb 16

If you’ve been in the world of social media marketing within the past five years, there’s no doubt you’ve noticed that most platforms have been shifting toward a pay-to-play model. Whether it’s Facebook’s shrinking organic engagement or Instagram switching away from a chronological feed, the days of scaling organic social media engagement for free are going away....

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Recommended Marketing Podcasts: Week of February 12

Feb 16

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re new to podcasts or you’re a...

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