How to Keep Your Conversion Optimization Process Organized

Sep 12

I have a confession. I am a control freak. I get extremely nervous when I don’t check things off my to-do list for more than a day. I also need to know what my team is doing at every given hour. I am a big believer in what James Cash Penney said: No business can succeed in any great degree without being properly organized. However, there are marketing areas that are...

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Social Media for Musicians

Sep 10

Let’s be honest: marketing as a musician is tough. On any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet. But ever-so-rewarding when it all comes together. View this post on Instagram #yyys #allpointseast...

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Social Media for Musicians

Sep 10

Let’s be honest: marketing as a musician is tough. On any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet. But ever-so-rewarding when it all comes together. View this post on Instagram #yyys #allpointseast...

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average cost per click

Sep 06

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to...

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average cost per click

Sep 06

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to...

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#SproutChat Calendar: Upcoming Topics for September 2018

Sep 05

With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set. This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging...

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Why Surprise and Delight is an Ineffective Word of Mouth Strategy

Sep 05

There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for that one customer in that...

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